What is SEO or Search Engine Optimization?How can it benefit your business?

So what exactly is SEO? Some people have a general knowledge of the acronym. Others have no idea what it may be. This blog segment will break down precisely what SEO is and how it can benefit you and your business.

SEO stands for Search Engine Optimization

SEO helps increase the quantity and quality of traffic to your website through organic search results. 

It's essential to understand the different types of SEO. Let's take a moment and dive into the different types, why they're distinct, and how they work hand in hand.
There is Technical SEO and Content SEO.
Technical SEO focuses on search engines "crawling" websites.

Examples:

Keyword research
Meta Descriptions
Backlinks
Indexing
UX

Now, what is crawling exactly?

When Google crawls your website, we use a program that sends bots or spiders to "read" your web page's content, whether a post or content with images. The examples listed above are what our bots search for and see if it is SEO friendly, which helps increase your overall search engine ranking.

Content


​​Content SEO focuses on cataloging websites.
Examples:

On-page SEO (Title tags, Keywords)
Off-page SEO (PR, Inbound links, Brand Reputation)
Now, what is cataloging?

Cataloging is precisely as it sounds. The search engines create a catalog for your website. Linked Internet addresses and sorted them based on specific criteria like your industry and topic.

What's the purpose of a search engine anyway?

Search Engines use a series of algorithms to develop their ranking system. An Algorithm is a process or set of rules to be followed in calculations or other problem-solving operations, especially by a computer.

Search algorithms look at many factors like:

The words of a search query
The usability of pages
The expertise of the sources
A user's location and settings
Relevance

So, for example, external links that point to your site or the number of times your business or website is mentioned help the search engines identify the importance and authority of a webpage.

let's discuss SERP or the Search Engine Results Page

A business ranking refers to search engines determining where specific content should appear on a SERP.

Keep in mind the three primary functions.

Crawling (Search)
Indexing (Store and organization)
Ranking (Display by relevance)

Crawling is when Google or another search engine sends a bot to a web page or post and “reads” the page. This is what Google Bot or other crawlers ascertain what is on the page.

Indexing is how search engines organize information before a search to enable super-fast responses to queries.

Rankings in SEO refer to a website's position on the search engine results page.

A business's search results vary depending on the user's intent. SERP is the result of a search query within the internet browser.

A business should always put the user experience first to optimize a web page's SEO and increase its search results.



Since we have a high-level overview of what SEO is, the types of SEO, understanding the search engines and how they rank, and how the search engine ranks a webpage, let's discuss search intent and how pieces of content can rank specifically to the user's search query.

So what is Search Intent?

What is the user trying to do? Are they trying to learn about a specific topic? Purchase something? Search for a particular website. A user's search intent plays a vital role for the marketer. As a business, you try and provide detailed resources and information that intersect with the user's search.

So what can you take away from this?

With a general knowledge of SEO and how it ranks specific web pages and content, how can we use it for your business?

A generalized answer is this; view your business in the eyes of the consumer. A user's intent is significant when putting them before suitable material. Suppose your business focuses on producing content tailored to the consumer and precisely what they want. In that case, the search engines will display your web pages and content over the competitors. As stated above, the User Experience should be a priority when developing an SEO strategy.
Speak with one of our professionals today about an SEO strategy tailored to your business. Learn more here.
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